Use Roboto 2014 not Roboto.
We’ve selected a type family that gives Nick Pozek a friendly, warm, and real voice: Roboto.
- Roboto is our primary typeface used in all communication materials
- Use type size and weight to establish a clear hierarchy of information
- Don’t substitute any other typeface unless you’re using Franklin Gothic for corporate communication
- Printed items being distributed, use Roboto
- In case your computer does not have Roboto please use Franklin Gothic for internal presentations
|The dot on the ‘?’ (question-mark) is circular or oval.|
The diagonal strokes of the upper-case ‘K’ meet in a ‘T’.
The leg of the upper-case ‘R’ is straight.
The dot on the lower-case ‘i’ or ‘j’ is circular or oval.
|The stem of the ‘7’ is straight.|
Dos and Don’ts of typeface usage:
- Do use a combination of uppercase and lowercase
- Do use only approved colors
- Do use only the approved Nick Pozek typefaces
- Do align text in body copy flush left and ragged right
- Do avoid using all uppercase
- Don’t place type in a hard-to-read format
- Don’t use special effects to emphasize type
- Don’t change kerning when setting headlines or copy
- Don’t distort the typefaces
- Don’t substitute other typefaces unless you’re using Franklin Gothic font for corporate communication